Stratégies NPS, CSAT, CES, conseils d'experts et retours d'expérience pour transformer votre relation client.
22 articles disponibles
Secteur automobile
Improving customer satisfaction doesn't depend on one-off campaigns, but on routine. Discover a four-step method (measure, understand, act, verify) to build lasting loyalty among your dealership's customers, both in the service department and in sales.
Secteur automobile
A satisfied customer returns to the service department, buys their next vehicle from the dealership, and recommends it. Discover five concrete benefits of Monexpe for an automotive dealership, the performance indicators to track for each, and a simple method to calculate, with your own figures, what customer experience delivers.
Secteur automobile
Your customers are already telling you what works and what doesn't, both in the workshop and in sales. You just need to listen at the right time and turn their feedback into decisions. Here's how Monexpe supports automotive dealerships at every stage: listen, measure, analyze, then improve.
Secteur automobile
A customer doesn't leave because of the entire journey, but because of one or two moments when everything becomes complicated. Discover five methods to spot friction points at a dealership, a simple way to prioritize them, and how to verify that your fixes work.
Secteur automobile
The mystery shopper reveals what really happens in your dealership: responses to web inquiries, workshop calls, reception, test drives, vehicle drop-off. Discover the most useful scenarios, how to build a reliable evaluation grid and how to cross results with your customers' voice.
Secteur automobile
Online reviews help your future customers choose a dealership, and help you understand what your customers actually experience. Discover a five-step method for reading, responding to, and requesting reviews while complying with Google and Competition Bureau rules, then transform them into concrete actions.
Secteur automobile
Web request, workshop call, showroom welcome or service desk reception: the first contact sets the tone for the entire relationship. Discover what makes a good first impression at each of these moments, the most common mistakes, and the indicators to track at your dealership.
Secteur automobile
From the first online search to signing, the customer goes through six stages, and can drop off at each one. Discover what the buyer is looking for at each moment, what your dealership must provide, and which metric to track to identify where you're losing customers.
Secteur automobile
From online search to renewal, the dealership customer journey encompasses five major stages. Discover the critical moments in each stage, how to map your journey, who should be responsible, and which metrics to track to build customer loyalty, both at the point of sale and in the service department.