Case study - Client

Turning online reviews into a competitive advantage, property by property

A hotel group was subject to its online reputation more than it managed it: Google reviews and booking platforms dictated each property's image, with no response process or in-stay anticipation.

The context

A hotel group was subject to its online reputation more than it managed it: Google reviews and booking platforms dictated each property's image, with no response process or in-stay anticipation.

Results: CX KPI & Google reviews

+0.6 star
average Google rating in 6 months
90%
negative reviews handled within 48h
+11
NPS points on stay
+27%
volume of positive Google reviews generated

What was put in place

Continuous monitoring & AI recommendations

Beyond one-off measurement, the platform continuously monitors CX KPIs and Google reviews around the clock, without waiting for a quarterly report to detect drift. AI-generated recommendations automatically prioritize the highest-impact actions for each team, rather than leaving managers to interpret rows of numbers on their own.

Why it worked

By acting during the stay rather than after, the group reduced negative reviews while mechanically increasing the volume of positive Google reviews.

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